Homethinking.com was launched just the other day by Niki Scevak.

Homethinking is an innovative, new web 2.0 service that guides home owners in making one of the most important financial decisions they’ll ever make..

Who should you choose to sell your home?

When you consider the amount of money involved and the potential consequences from having a bad realtor vs. an ace, the thinking behind the site makes perfect sense.

Niki is based in NYC and the launch of Homethinking has started out locally in beta mode focusing on the state of California. There is already a large amount of data available through the site.

Over time, the amount of information available through the site and the area it covers is going to expand. Niki has gone about this launch in the right way. Don’t eat the whole elephant at once. Get the first geographical area perfect right down to the last detail, then expand coverage later. Its also very wise to launch your internet startups in beta mode as soon as you have the first decent skerricks for your users to play with. Firstly, you are putting a stake in the ground, but you also get critical feedback from your most important stakeholders (your users) before the site becomes too busy and large scale changes become so much harder to smoothly implement.

Scevak is a very capable, long term friend of mine, and I will be watching Homethinking with very keen eyes as I’m sure its going to do well.