Sticky marketing tactics
More along the lines of the Getting Real approach to using the small size of your startup company as an asset, proudly displaying it, Dan and Chip Heath have posted some simple but effective marketing tips on the Elance blog.
If you haven’t read Getting Real yet, I would strongly encourage you to do so. I read that book and was fascinated that some highly successful people were swearing by the way I’ve tried to work all along! It really was a big reenforcement for the beliefs I’ve had around software development from the beginning.
Tags: entrepreneurial